Moist + Meaty Dog Food
do you suffer from moistophobia?
Moist is an unfortunate word. Reactions to it range from disgust to indifference. So, when Moist + Meaty pet food needed a brand refresh, the challenge was how to deal with the brand’s…evocative name.
As is the case with most things, if you’re a little bit weird, you have to own it. The Moistaphobia campaign acknowledged the discomfort people felt about the word itself and contrasted that with how delicious those moist morsels would be for their dogs. You may have Moistaphobia. We invited people to get over their Moistaphobia so their dogs could have a meal they’d really love. Because even though it sounds so wrong, it tastes so right.
Post Copy: Have Moistophobia? Your dog doesn’t. Overcome it the easy way by feeding your dog convenient, stay-fresh pouches of mouthwatering Moist & Meaty. Made with taste real meat and a texture dog’s can’t resist.
Post Copy: Sounds so wrong, tastes so right. Mouthwatering morsels made with real meat and a tender texture dogs go crazy for. Overcome your #moistophobia with something they’ll love.
Post Copy: There are so many ways to overcome #moistophobia. You can feed you dog delicious Moist & Meaty as a treat, a topper, or a meal on its own. Try it in the morning. Serve it for dinner. It always sounds wrong, but always tastes so right.