B2B healthcare marketing: The referrals reset

 As Talkiatry scaled, we faced a structural challenge: growth powered primarily by paid acquisition isn’t durable. To build a more sustainable engine, we needed to expand our B2B program aimed at generating referral business. And we were effectively starting from zero.

There was no clear narrative, no cohesive positioning, and no core story our field team could confidently bring into health systems. So we set out to define one. Grounded in industry research, partner insights, and deep collaboration across teams, we built a messaging foundation designed to introduce Talkiatry to health systems not just as a vendor, but as a true extension of care. The results are still ramping, but the strategic shift is already reshaping how we show up in the market.

Check out the three assets below to see how it comes to life in positioning, on our site, and in white papers.