Bringing paid social in-house

We used to hand the keys to our creative over to an agency. It worked… but it wasn’t us.

When we brought production in-house, everything changed. Suddenly, we had an ad team that knew our brand, our patients, and our voice better than anyone else.

Between June 1 and Sept 1, our in-house team has launched 166 Meta ads, fueling $1.9M in spend (~60% of all Meta dollars in that window). And the results speak for themselves:

Compared to the previous period:

  • Meta spend scaled 82%, 

  • CPA dropped 5%

  • Bookings exploded — +7,055 more (+91%)

This wasn’t just about making more ads. It’s about making the right ads, faster, with sharper insights and more ownership. Agencies can fuel growth. But when it’s in-house? You own the spark.

Credit:

Copy: TJ DiFrancesco & Kate Lindstedt
Art Direction: MK Luff, Annette Allen, LeeAnn Dancy

 

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